marketing of children toys

marketing of children toys

    • Number your responses to each prompt.
    • Your responses should be substantive yet concise (please follow the specified length parameters). The goal of this requirement is to practice written communication that is reasonably developed while remaining focused on the most essential points and examples to explain and support your ideas.
    • You should make clear connections to course material (including concepts and terminology) as much as possible.
    • Include in-text citations to specific sources in your response (see below for more information about formatting).
      • You must meaningfully draw on/refer to all of the assigned articles (at least once each in your submission).
      • When you use a particular course concept, be sure to cite the source (e.g., textbook, lecture) accordingly.
    • (Note that this article incorrectly defines trans — it is presented in an overly narrow way by tying it to some form of transition.)

Assignment Prompts:

      1. Describe changes over time in the extent to which children’s toys are made and marketed in gender-typed ways. (2-4 sentences)
      2. Were you surprised by these historical patterns? Why/why not? Explain. (3-4 sentences)
      3. According to the readings, why does heightened gender-typed marketing among children’s toys matter (i.e., what is the effect of this practice for children’s development)? (1-2 paragraphs)
      4. What is an alternative way to organize children’s toys (that is not gender-typed)? (2-3 sentences)
    • How changes in children’s toys relate to larger social shifts:

      • As you read, despite progress toward gender equality during the second half of the 20th century, messaging in children’s toys and marketing was simultaneously increasingly gender-typed, presenting an interesting paradox. Some scholars suggest that one explanation for this trend is that as women gained social and political power (e.g., an increasing presence in the labor force, higher education, and the political realm), toys have come to embody an ideological backlash to this progress. That is, as the roles of men and women become more similar in larger society, there is a greater need to distinguish between masculinity and femininity within the culture, and to emphasize that the traditional aspects of gender roles have not been abandoned.
      1. What do you think about this explanation for the documented trends in gender-typing children’s toys? (You are presenting your subjective evaluation here.) (3-4 sentences)
        • OPTIONAL: You are welcome to assert another possible explanation or counter-argument for this trend.
      1. In your opinion, what are the (a) merits AND (b) limitations of Alex Myers’ argument presented in the Op-Ed regarding Mattel’s “gender-neutral” dolls? (1-2 paragraphs)
      2. Explain what you found most surprising, interesting, and/or important while completing this assignment. Be sure to specify what it was and why it captured your attention. (1-2 paragraphs)


    Including citations signals that your ideas are an extension of and/or supported by what you are learning in this class, as well as giving credit to work/ideas that are not your own. Even if you already have pertinent base knowledge, it is still important to demonstrate how you are drawing on specific course material to inform and support your ideas for coursework submitted in this class.

    • Cite in parentheses in the sentence where you use the information. Include the name of the source and location.
    • Examples (the red font needs to be updated based on your usage):
      • In this sentence, I am pulling information from an assigned article (Article Name).
        • (It is okay to abbreviate/use shorthand – please just make it obvious/clear which source you are drawing on.)
      • Here is an example sentence with concept such and such from the textbook (Wade & Ferree, p. xx).
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